Growing up, I was quite a picky eater (my dad still is, so I suppose I have him to thank for that).
When Paula and I moved in together (26 years ago!), I watched her cook some basic foods that I thought I didn’t like, such as meatloaf, stir fried vegetables, and lasagna. Seeing her make these foods demystified them – it made them approachable, and so I tried them and soon started liking them. These days, I wouldn’t exactly call myself an adventurous eater, but I’m not terribly picky, either (still hate pickles, though).
I was reminded of the evolution in my taste buds when “Tasty” videos started becoming popular on Facebook.
These videos have no narration and little text. They show delicious-looking food and how it gets made. They don’t just show you that you can eat this food – they show you that you can make it. When you watch one of these, you can almost hear yourself saying, “I should totally make that.”
The people at Tasty excel at one of the most fundamental movie-making rules: show don’t tell. The videos are quick and easy to watch, so they seem simple, but they’re anything but simple to produce. I saw a behind-the-scenes video a while back that revealed a team of several people working hours to create that perfect 30-second clip.
Tasty’s videos are so good that they all go viral. I don’t think I can make training videos for our software that go viral, but I at least want to copy Tasty’s basic approach for making videos accessible: about 30 seconds long, no audio needed, and show don’t tell. Oh, and a whole lotta work. We’ll see.