In three weeks (September 18-20), I’ll be attending Business of Software in Boston for the 8th year in a row (here are impressions from my first). If your company makes and sells software, you should probably go, too. Here’s why:

• You’ll be inspired by amazing talks from people like Seth Godin, Jason Cohen, and Rita Gunther McGrath. The talks are really, really good – and highly relevant to software businesses.
• You’ll be energized by the other attendees. It’s a small conference (maybe 300 people), and everyone who attends is worth talking to. My current position is a direct result of meeting Harry and Ted (the founders of Moraware) at Business of Software years ago.
• You’ll be pulled away from your everyday routine and get a new perspective. How often do you step away from the day-to-day aspects of your business while still focusing on it? If you attend this conference, that’s what you’ll do. It’s so valuable to get a different perspective.
• You’ll have fun. This conference is very focused on business … and because everyone who attends loves this stuff, it feels more like fun than work. It’s also at a great hotel, and the food is the best you’ll have at a conference.

Obviously, I must be a pretty big fan of this conference if I’m willing to go 8 years in a row. It’s hard to explain, but it’s become a very important part of my life. If you have any inclination to go, you should. If you have more questions, feel free to email me.

Yours truly giving a Lightning Talk at my first Business of Software – thanks for the photo, Betsy Weber!

See you in Boston!